Vision, Mission & Values

Alfresco dining under
the stars

An iconic dish that is
truly Singapore

Your dining experience is
our responsibility

When we first started at
East Coast Seafood Centre

Recognition is the
greatest motivator

About Us
What We Stand for
Company values define and convey its business philosophy. Without it, it is but a hollow entity. At its core, these are what we stand for:
VISION:
To be the leading innovative F&B group advocating Singapore food culture.
MISSION:
To provide quality food and services at great value in a comfortable and friendly environment.
COPORATE VALUES:
PRIDE - Passion, Respect, Integrity, Diligence, Excellence
BRAND TAGLINE:
Bonding people through food